E-Commerce Solutions

Online stores built on Shopify, WooCommerce, or from scratch

Payments, stock and shipping that agree with each other — including on the day one of them does not.

We are proud to work with these companies

Dr Row's Eye CentreAmazing FacadeEspi Industries & ChemicalsFioraThe Mehran CollectionLucknowaleChatori ChaatPrats KreationThe Travelling PantsTradieGetCaere IndiaCalchroma Minerals & Additives

Fit

Who this is for.

  • You are selling through Instagram DMs and a spreadsheet, and it has stopped scaling.

  • Your store takes orders but you find out about stock problems from the customer.

  • Payments, inventory and shipping each work, and none of them agree with the others.

Scope

What arrives.

The platform decision

  • Shopify, WooCommerce, or custom-built — chosen against your catalogue and your operations
  • What it will cost to run, not only to build: platform fees, transaction fees, app subscriptions
  • The migration path off it, established before you commit rather than after

The store

  • Catalogue built with variants, options and the attributes people actually filter by
  • A checkout tested on a mid-range phone, because that is where it is abandoned
  • Product pages written to sell and to be found, not filled with manufacturer boilerplate

The systems behind it

  • Payments wired up and tested with real transactions, refunds included
  • Stock synchronised with wherever the truth actually lives — an ERP, a spreadsheet, a warehouse
  • Shipping rates, zones and labels connected to a courier that serves your customers
  • Tax and invoicing configured for the places you sell into

Handover

  • Every account in your name — the store, the gateway, the courier, the analytics
  • Training on the three things you will actually do: add a product, fulfil an order, issue a refund
  • A written note of how the parts connect, so the next person is not reverse-engineering it
  • Sixty days of fixes after launch

Standard

37 things ship as standard.

You will never see most of them, which is rather the point — the work that keeps a store fast, findable and trusted at the checkout is the work nobody notices until it was skipped.

Foundation

  • Domain and hosting set up in your name, on your card
  • DNS configured
  • SSL across the whole store
  • A staging store to review before anything goes live
  • A 404 page that helps rather than dead-ends
  • Favicon and app icons

Build quality

  • Responsive at every breakpoint
  • Cross-browser tested
  • Checked on a real phone, not only a narrowed browser window
  • The whole checkout usable with a keyboard alone
  • Accessible to WCAG AA
  • Open Graph cards, so a shared product link does not arrive blank
  • Print styles, so an order confirmation prints like a receipt

Performance

  • Core Web Vitals measured on a throttled phone
  • Product images served as AVIF and WebP, sized and lazy-loaded
  • A page-weight budget the build is held to
  • Every third-party script justified, because each one is paid for in speed
  • Fonts subset and self-hosted rather than fetched from someone else
  • Caching and compression configured at the host, not assumed

Findable

  • XML sitemap and robots.txt
  • Product schema, so price and availability can show in search results
  • Canonical URLs, so filters and sort orders do not split your ranking
  • Collection and product pages given titles worth clicking on
  • Out-of-stock products kept at their URLs instead of disappearing
  • A 301 redirect map when a store is being replaced

Selling

  • Payment gateway connected and put through real transactions, refund included
  • Cash on delivery, where you want it
  • GST and tax configured for the places you sell into
  • Shipping rates, zones and a courier connected
  • Guest checkout, because making people register costs you orders
  • Stock status on the product page, in words a customer can act on
  • Order confirmation and dispatch emails that actually arrive

Trust

  • Spam protection on every form
  • Privacy, terms, cookie and refund policies, written for your jurisdiction
  • A consent banner wired to the tags
  • Backups at the hosting provider, daily or weekly by plan
  • Uptime monitoring at the hosting provider

Add-ons

And what you can bolt on.

None of these is assumed, and none is padding. Each is quoted on its own, so you can see exactly what it adds and take the ones you want.

Measurement and tracking

  • Google Tag Manager
  • Google Analytics 4
  • E-commerce events — view item, add to cart, purchase
  • Google Search Console
  • Meta Pixel
  • LinkedIn Insight Tag
  • Google Ads conversion tracking
  • Microsoft Clarity
  • Bing Webmaster Tools
  • Consent Mode v2

Selling more to the same visitors

  • Abandoned cart recovery
  • Discount codes, bundles and promotions
  • Product reviews and ratings
  • Upsells, cross-sells and related products
  • Wishlists and saved baskets
  • Back-in-stock alerts
  • Subscriptions and recurring orders
  • Loyalty and referral programmes

Reaching further

  • Product feed — Google Merchant Centre and Meta catalogue
  • Marketplace listings — Amazon, Flipkart
  • WhatsApp catalogue and order notifications
  • Multi-currency and cross-border selling
  • Multi-language storefront
  • SEO
  • Google Business Profile setup

Talking to customers

  • Live chatbot
  • WhatsApp Business integration
  • Newsletter and email platform
  • Marketing automation and flows
  • Sticky mobile CTA bar
  • A/B testing

Running it

  • ERP and inventory integration
  • Accounting and GST invoicing
  • Returns and exchange flows
  • Order and dispatch automation
  • CRM integration
  • A customer account area

After launch

  • A maintenance retainer
  • Store migration from another platform
  • Training sessions
  • Accessibility remediation
  • Product copywriting
  • Product photography or AI-generated visuals

Working together

How it runs.

  1. Catalogue and operations first

    How many products, how they vary, where stock is counted, who packs the box. A store is a front end onto an operation, and building the front end before understanding the operation is how you end up with a shop that cannot fulfil.

  2. Platform, then build

    The platform decision follows the catalogue rather than leading it. Then the store is built against real products and real prices — placeholder catalogues hide every problem that matters.

  3. Wire up and test with real money

    Payments, stock, shipping and tax connected, then put through actual transactions including a refund and a failure. A gateway that works in test mode and not in production is the single most common launch-day fault.

  4. Launch, then watch the reconciliation

    Orders, payouts and stock compared for the first weeks, because that is when a mismatch is cheap to fix. Where the work genuinely continues it runs on as a retainer; where the store is doing its job, it closes.

What we need from you

  • A product list with prices, variants and whatever you use as a stock count today
  • Photographs of the products — or a decision to have them made
  • Access to the payment provider, courier and any system that already holds your inventory
  • A straight answer on who packs and ships, because it changes what the store has to do

Where it is won

Every decision on one product page.

Everything else on a store exists to get somebody to this page. Here is what belongs on a good one, and why.

  1. A product you can turn

    Drag it. Shoppers turn things over the way they would in a shop, and "I could not tell what it actually looks like" is the objection behind most returns.

  2. Price, with its tax status

    Said here, or discovered at the checkout. Being surprised at the last step is the single biggest reason a basket is abandoned.

  3. Swatches that change the product

    Pick one. The colour moves across the product on the spot — no reload, no flash of white, no losing your place half way down the page.

  4. Stock, in words you can act on

    "Three left" is useful. "Available" is not. Scarcity that is true converts; scarcity that is invented is a different kind of problem.

  5. A date, not a promise

    People abandon over not knowing when it will arrive far more often than over it arriving slowly.

  6. Add to cart, without the reload

    Press it. The item flies to the bag and the count bumps, in place. Stores that reload the whole page on every add lose people at the moment they had decided to buy.

  7. Reviews beside the price

    Where the decision is being made, rather than eight scrolls below it.

01 / 7

A product you can turn

Drag it. Shoppers turn things over the way they would in a shop, and "I could not tell what it actually looks like" is the objection behind most returns.

Cost

What it depends on.

How big the catalogue is, and how it varies
Thirty products with one option each is a different build to three hundred with size, colour and material.
What it has to talk to
An ERP, a warehouse system, an accounting package. Each connection is scoped on its own — that is where store projects actually get expensive.
Whether you are migrating
Moving a live store means products, customers, orders and URLs all arriving intact, with the old links redirected. It is a project inside the project.
How complicated fulfilment is
One courier and one warehouse is simple. Multiple zones, weight-based rates and partial shipments are not.

Every project is quoted against its own scope. Platform and transaction fees are not in that figure and never will be. They are recurring costs on your own account — and we will show you what they add up to at your volume before you pick a platform, because that number outlives the build. Tell us what you are trying to do and you will get a number, not a range that moves later. Start that conversation.

Proof

Stores we built.

None of these is on the platform we would have picked first. Each is on the one that suited the business running it.

  • The Fiora homepage, built by Wire Edge Digital

    Fiora

    Shopify

    • Website
    • E-commerce store
    • SEO
    • Search Console, Tag Manager & Analytics
    • Google Business Profile
    • Local ads
    Fiora case study
  • The The Mehran Collection homepage, built by Wire Edge Digital

    The Mehran Collection

    Shopify

    • Website
    • E-commerce store
    • SEO
    • Search Console, Tag Manager & Analytics
    • Google Business Profile
    • Social creatives & banners
    • Meta Business
    The Mehran Collection case study
  • The Lucknowale homepage, built by Wire Edge Digital

    Lucknowale

    Wix

    • Website
    • Online ordering
    • SEO
    • Content
    • Search Console, Tag Manager & Analytics
    • Google Business Profile
    • Social accounts
    • Social creatives & banners
    • Meta Business
    • Swiggy and Zomato links
    • Linktree
    • QR codes
    • AI imagery
    • Social Champ
    Lucknowale case study

Questions

The ones people actually ask.

  • Shopify or WooCommerce?

    It depends on your catalogue, who maintains the store, and what it has to integrate with. Shopify is the faster, calmer answer for most stores and it charges you for that every month. WooCommerce costs less to run and hands you the maintenance instead. We will show you both numbers at your volume before you decide, because the running cost outlives the build by years.

  • Can you move our existing store without losing rankings?

    Yes, and the redirects are the whole job. Products, customers, orders and URLs all have to arrive intact, with every old link pointing at its new home. A migration that quietly drops a few hundred product URLs is the usual reason traffic falls off a cliff after a replatform.

  • Do you handle stock if it lives somewhere else?

    That is the normal case and it is the interesting part of the work. Stock usually lives in an ERP, a warehouse system or a spreadsheet somebody guards. We connect the store to whichever holds the truth, and where two disagree we make the disagreement visible to you rather than to a customer.

  • What happens when something goes out of stock mid-order?

    Whatever we agreed it should — that path gets designed rather than discovered. The same goes for a failed payment and a returned order. Most store builds cover the happy path in detail and leave the exceptions to be found by the first customer who hits one.

  • Is this a project or a retainer?

    The build is a project. Looking after a live store afterwards is a retainer, and stores need it more honestly than brochure sites do: catalogues change, couriers change their rates, platforms push updates that break an app you depend on. It is still optional, and plenty of stores run for a long time without one.

  • Do we need a store, or is a catalogue enough?

    If orders already arrive on WhatsApp faster than a checkout would take them, a catalogue and a good product feed may be all you need — and it is a fraction of the cost. We will build that now and the checkout when the orders justify it. Both are ours, so the smaller answer is not a smaller relationship.

  • What about the rest of the site?

    It ships on the same standard specification as any other build — hosting in your name, accessibility, redirects, the lot. That list lives on the web design page rather than being repeated here.

Next step

Send us your product list.

A spreadsheet is enough. From the catalogue and how you count stock we can usually tell you which platform fits, roughly what it will cost to run at your volume, and whether the honest answer is that you do not need a store yet.