Digital Ads
Google, Meta, LinkedIn and Amazon ads, managed end to end
Built around what you actually sell. When performance stalls, the campaign changes — not the report.
We are proud to work with these companies
Fit
Who this is for.
You are already spending on ads and cannot tell which part of it is working.
You sell something with a real margin, so a lead is worth more than a click.
You want the ads and the page they land on run by one team, not two that blame each other.
Scope
What arrives.
Before anything runs
- An audit of the existing account, or a clean build where there is nothing worth keeping
- Conversion tracking through Google Tag Manager, checked against real orders rather than assumed
- Analytics and Search Console connected, so the ads and the site tell the same story
- Audience and negative-keyword lists built from your actual customers
- A Google Merchant Centre feed built and kept healthy, where there are products to sell — Shopping and Performance Max are only as good as it is
The campaigns
- Search, Performance Max, YouTube, Meta, LinkedIn and Amazon — whichever the product warrants, not all of them by default
- Ad copy and creative written for the offer, not for the platform
- A landing page review, with the changes that matter listed in priority order
Once it is live
- Weekly optimisation: bids, budgets, placements, search terms
- A written report every month on what changed and what we did about it
- Creative refreshed before fatigue shows up in the numbers
Working together
How it runs.
A paid audit first
Its own engagement, priced on its own. We look at the account, the tracking, and the pages traffic lands on — and you keep the findings whether or not we run anything afterwards, including if the honest finding is that ads are not your problem.
Tracking, then campaigns
Tracking gets fixed before anything spends. Running campaigns against broken tracking does not save time, it buys you confident nonsense.
Live, and optimised weekly
Bids, budgets, placements and search terms reviewed every week, rather than only when something goes wrong.
Reviewed in writing
What moved, what we changed, and what happens next — in language you can forward to someone who was not in the meeting.
What we need from you
- Admin access to the ad accounts, or permission to create them under your billing
- A straight answer on margin, so a target cost per sale is a real number rather than an invented one
- Someone who can approve creative without assembling a committee
What managing it means
The campaign changes. Not the report.
Most reporting explains why last month happened. The useful version moves the money — the same budget, spent where the numbers say it works, before the quarter is over rather than after.
Where it started
Where it ended up
What that was worth on one account
- Return on ad spend
- 5×15×
- Revenue, per month
- +$80k
One US-based e-commerce account, over two months. Keyword research, the existing campaigns rebuilt, two new campaigns, and the website fixes that were capping all of it.
Cost
What it depends on.
- How many platforms
- One search campaign is a different job from Search, Meta, LinkedIn and Amazon running alongside each other.
- Whether tracking already exists
- If conversions have never been tracked properly, that is build work before a single ad runs.
- How much creative it needs
- Static ads cut from assets you already own cost less than a new set produced every month.
- The size of the account
- Larger spend needs more hands on it, not more software.
Every project is quoted against its own scope. The audit is priced separately from running the campaigns, so one does not commit you to the other. Tell us what you are trying to do and you will get a number, not a range that moves later. Start that conversation.
Case studies using Digital Ads
Questions
The ones people actually ask.
Is there a minimum ad spend?
Not one we impose. What matters is whether the spend is large enough to learn from — below a certain volume every test takes months to say anything, and we will tell you if that is where you are rather than take the work and wait.
Who owns the ad account?
You do. Accounts sit under your billing and your ownership, and if we stop working together they stay with you, along with all of their history.
Can you take over an account another agency built?
Yes, with admin access. You will also get a straight read on whether it is worth keeping or better rebuilt — a bad account structure is a tax you keep paying quietly.
What happens if a channel does not work?
It gets changed, and if it cannot be made to work for your product we say so and stop spending on it. Rolling a channel forward because it is in the plan is how budgets disappear.
Do you handle the landing page as well?
We review it either way, because ad performance is capped by the page it points at. Building or rebuilding it is Web Design & Development, and running the two together is usually less work than running them apart.
Is this a retainer?
Ads are ongoing work, so yes — unlike an SEO audit, which is scoped and closes. What is not on offer is a retainer that quietly never ends: if a channel stops earning its place, you will hear it from us first.
Where this usually goes next
Next step
Send us the account.
Read-only access is enough. The audit is a paid piece of work that stands on its own — you keep the findings whether or not we run the campaigns afterwards, and nobody mentions a retainer until you have them.