Handcrafted jewellery · E-commerce
The Mehran Collection
Handcrafted jewellery, sold online.
The Mehran Collection sells handcrafted jewellery and accessories. Wire Edge Digital built its online store and set up its search and social presence.

The brief
An online store that carries the craft of the pieces, found through search and kept visible on social media.
The approach
- A Shopify store organised by collection, with product pages that let the pieces carry the design.
- SEO across the catalogue.
- Social media creatives and banners, with Meta Business set up.
- Google Business Profile optimised, and measurement in place.
What shipped
- Store live at themehrancollection.com
- Social creative and Meta Business in place
- Google Business Profile optimised
- Search Console, Tag Manager and Analytics set up, so search visibility and every visit are measured
Involvement
Everything we did for The Mehran Collection.
- Website creation
- E-commerce store creation
- SEO optimisation
- Google Tag Manager, Search Console and Analytics
- Google Business Profile optimisation
- Social media creatives and banners
- Meta Business account setup
The services behind it
In their words
Our website now perfectly reflects the elegance of our handcrafted jewelry. Wire Edge Digital’s expertise in SEO and social media design has significantly boosted our online presence and sales.
Simran SisodiaThe Mehran Collection