Handmade Indian luxury fashion
The Travelling Pants
Handmade Indian luxury fashion, told as a story.
The Travelling Pants makes handmade Indian luxury fashion. Wire Edge Digital built its website, wrote its content and created imagery for it.
The brief
A website with the quiet confidence of a luxury label, that tells the story behind the craft and is found in search.
The approach
- A website led by the brand’s story, not only its catalogue.
- Written content and SEO across the site.
- AI-generated imagery in the brand’s own register.
What shipped
- Website built and launched
- The brand’s story told in written content, with SEO across the site
- AI imagery used across the site
Involvement
Everything we did for The Travelling Pants.
- Website creation
- SEO optimisation
- Content creation
- Google Search Console, Tag Manager and Analytics
- AI image generation
