Minerals & additives supplier · India
Calchroma Minerals & Additives
A whole brand, a custom-coded site and the systems behind them.
Calchroma supplies minerals and additives to manufacturers in India. Wire Edge Digital created the brand from the logo up, custom-coded its website, and set up the marketing and sales systems behind it.
The brief
A supplier to manufacturers needed to look as established as the companies it sells to: a complete identity, a site built for buyers looking for a material and a sample, and a CRM to hold the leads.
The approach
- A logo and complete brand kit, so every surface, from the website to a social post, speaks the same way.
- A custom-coded website, built for buyers who arrive looking for a specific material and a sample.
- HubSpot CRM set up to capture and follow up every enquiry, with Mailchimp for email marketing.
- Presence built beyond the site: Google Business Profile, social accounts, Meta Business and B2B directory listings.
What shipped
- Custom-coded website live at calchroma.in
- A complete brand kit in use across every channel
- Enquiries landing in HubSpot CRM rather than an inbox
- Listed on B2B directories, with Google Business Profile and social accounts in place
Involvement
Everything we did for Calchroma Minerals & Additives.
- Logo and complete brand kit
- Website creation (custom-coded)
- SEO optimisation
- Content creation
- Google Search Console, Tag Manager and Analytics
- Google Business Profile setup and optimisation
- QR codes
- AI image generation
- Social media accounts setup
- Meta Business account setup
- Email marketing setup with Mailchimp
- HubSpot CRM setup
- B2B directory listings
